Is your business looking for new customers? Are you having problems being found in the search engines? Let WSI eSolutions show you some of or magic, we can have your business on the first page of Google, Bing, Yahoo and many other search engines in just days. We have many different programs to offer you depending on your business needs. See below to learn about some of the processes that we use to help our business grow.
Pay Per Click (PPC) advertising is an investment, and just like any other, it has to pay for itself. PPC is enormously powerful. You only advertise to people who are looking for what you have right now, and you only pay when they respond by clicking through to your website. The price is determined by real-time bidding processes that is based on actual market values.
WSI’s 5-Step Plan for Pay-Per-Click (PPC)
Step 1: Create an informative webpage or landing page
- Ensure there is a call-to-action
Step 2: Generate a list of keywords
- Keywords that potential buyers would search
- Identify your negative keyword list
- Identify broad and exact matches phrases
Step 3: Build your campaign
- Research bid prices on Google
- Write your Google AdWords advertisements and create ad groups for each category or item
Step 4: Monitor your results
- Split test ads against each other to achieve higher click through rates
- Provide reporting on results
Step 5: Improve your performance
- Rewrite ads to improve click through rates
- Optimize landing pages to improve conversion rates
- Improve you ROI by adjusting bid prices





