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Pay per click/PPC is the process of paying companies on a per-click basis to display ads that will drive traffic to your website. If your business is already reached a profitable stage and converting visitors into buyers then pay per click/PPC is going to change the way you do business online.
When starting out using PPC online advertising things can be fairly tricky getting to grips with pay per click rules and regulations that advertisers need to abide by to support the service of using pay per click/PPC advertising.
The major player for providing a PPC service is Google AdWords which provides advertisers with a vast array of tools geared towards making the pay per click/PPC advertising easier. They provide all the training needed but they also give a lot of terms and conditions that you will need to get familiar with before jumping right in at the deep end.
There are other businesses that are successful using PPC online advertising without actually ever needing to log into their AdWords account. They do this by opting to use the services of a pay per click management service. There are companies that are accredited by Google themselves to certify that they are fully trained and more qualified to offer a PPC management service by going through the required training from Google to make sure that they can meet the advertising standards expected from all users.
All advertisers have the option to go through the training and become certified. Some even opt to go through the training even if they never plan to use their certificates. It simply provides the advantage of ensuring they are fully knowledgeable of the platform before launching into a full-blown, pay per click/PPC advertising campaign themselves to drive traffic to their website.
There are many ways pay per click/PPC online advertising can drive your online business forward whether you advertise yourself directly or use a management company to run your advertising for you. There is a couple of other terms that are associated with PPC online advertising which show the different routes that can be incorporated within your advertising to best reach your target audience.
Take for example search engine marketing. This is fairly tough to get to grips with and can have a high level of competition with advertising competing using bid prices to gain the top ad placement within the search engine results page. (SERPS). Getting involved in bidding wars before learning the process can be damaging to your revenue so it is best to only do this once you are aware of the quality score factor that plays a huge part in search engine placement as well as the cost you pay per click.
The easiest option that most beginners start out with the content network. This is the simple approach of placing your ads within other sites within your niche area that have AdSense enabled on their site. AdSense is a Google publisher service. Publishers get paid a slice of the ad cost you pay for advertising space on their site. Using the content network provides the advantage of only displaying your ad to people already looking at information within your niche using other sites. Your ad appears in front of them through various sites which make sure you can easily reach your target audience. You will need to set up ad groups correctly with relevant keywords to allow this to happen.
In the recent past, the internet has opened up the floodgates giving unprecedented opportunities to the small and the big business houses to market their brand and services and at the same time exploit the myriad possibilities. Internet, without a doubt, has become the most secure and the most perfect platform for advertising and promoting the products. In this regard, business websites are the prime face that carves a prominent presence online. Thus, the business houses focus on the development and designing services of their websites so as to impress the visitors. However, a fully functional website does not end the story, rather, the development process of the websites needs to be search engine friendly. Thus, special emphasis nowadays is put in SEO friendly web development service. A website with SEO friendly design helps the business achieve a dominant position in the online domain.
Website development service, in general, includes all areas of developing a user-friendly web site. Website development includes components such as XHTML, CSS, usability and semantics, programming, server administration, content management, marketing, testing, and deployment. SEO friendly Web Development means optimizing a website in a manner that its visibility is increased it ranks higher in the search engine result pages. SEO friendly website is visible to the search engine robots and is indexed easily, in the process, helps it to list in top ranks in the SERPs.
There are many services associated with search engine optimization such as link building, article submission, link exchange, keyword researching, meta title edit, Pay Per Click Services, and more.
The prospects of the SEO services are huge and Pay Per Click Services are one of the best ways to generate instant traffic. In PPC services, the advertisers need to bid against a set of keywords and the highest bid wins the confirmation of ranking higher in the sponsored listing of the search engine. In Pay Per Click Services, the advertisers need to pay an amount when a user clicks on their links and stays at the website for a certain fraction of time or more. PPC advertising is the sure-shot way of gaining comprehensive exposure in minimum time.
SEO friendly website development usually conforms to the standard coding such as XHTML, HTML, and other similar programming languages. Building external links, creating Meta titles, tags, and descriptions for each page also mark vital parts of web development service. The web developers deal with monitoring the links and content of the pages and upgrading the necessary components on each page. In an SEO friendly web development process, content development and website design play crucial roles.
One of the most significant aspects of SEO friendly webpage development includes inserting text content, text links, heading tags, externally referenced scripts. The SEO web developers also focus on the content of the websites. The web content needs to be keyword rich so as to make the website search engine friendly.
In a broader way, SEO friendly website development tends to enhance web visibility, whereby the enterprises can enjoy a prolific profile, and gain prominent brand recognition. Thus developing a website conforming to SEO basics is mandatory. A website’s worthiness must reflect in all the search engines and attest to the company’s corporate identity. By framing SEO friendly web development strategy, a website can surely attract a number of online users and hence improve their visibility.
Are you looking to get make more sales online? Do you wish you could tweak your website to get more visitors? Are you looking to hire an expert to make this possible?
If you answered yes to the questions above then continue reading. Hiring the wrong expert to help you get more business online can leave you frustrated after having wasted a lot of time or money, even if they tried their hardest.
How could this be?
Before I answer this question let’s go over the four types of experts that you may consider hiring to help you make more money online or with online business promotion and how their expertise could affect your efforts to get more business from the internet.
So, here they are:
- Web & Graphic Designers
- SEO Experts
- Comprehensive Website Promotion Experts
Let’s discuss what they specialize in and how to use them properly.
Web & graphic designers
They are artists. They create websites out of thin air. They’re very creative. These are the people responsible for flashy websites. They’re masters of adding bells and whistles to your website.
Most websites are designed by these types of experts. But, when it comes to actually attract visitors to your site then their work falls short. It is not their job to promote their website.
Their job is to create a website that is visually pleasing to the owner and that serves a few basic purposes. They don’t specialize in attracting business to their site. And, if you expect them to then you’re in for a rude awakening. Tip: More times than not, pretty looking websites make it more difficult to get high search engine rankings and convert visitors into customers. Sometimes, the simpler the better.
They provide search engine optimization services. A good SEO expert will be generate your top search engine rankings. This is done by making your website search engine friendly and by creating inbound links. If your website is ranked #1 for a given keyword then you should receive about 42% of the visitors who type in that keyword to your site.
There are 2 types of search engine optimization methods to get top rankings. They’re a white hat and a black hat. White hat is what your SEO expert should do. The black hat may get you faster rankings but search engines frown upon the methods that are used to get those top rankings. When found out, these sites drop in rankings, and sometimes they’re forever banned from search engines. So, stay away from black hat SEO consultants.
Bringing a lot of traffic is not enough. Your website needs to convert your visitors into customers. Most SEO experts specialize in getting you more traffic but when it comes to monetizing your traffic they, also, fall short if they lack copywriting skills
A pretty website and lots of traffic won’t do you much good if you can’t convert them. That’s where copywriters come in. A good copywriter is like an artist with words. They write compelling ad copy which helps convince your visitors to take the desired action. That action may be to pick up the phone and call you, fill out a request online, or make a purchase on your website. While their copy may be very compelling they’re not experts at creating sites and optimizing them to get a lot of traffic.
Let’s pull it all together.
Before you hire any of the above-mentioned specialists to help you make more money online you should consider what your website needs.
Does it need higher rankings?
Does it need better navigation?
Or, perhaps your site is not convincing enough and you’re leaving money on the table due to low conversion ratios.
The first thing you should do is have your entire website audited by a comprehensive SEO consultant who can dissect every part of your site. Your end report will suggest what is working for you and where improvements could be made to help you monetize your website.
Some SEO consultants provide these services at no cost.