Are you looking to get make more sales online? Do you wish you could tweak your website to get more visitors? Are you looking to hire an expert to make this possible?
If you answered yes to the questions above then continue reading. Hiring the wrong expert to help you get more business online can leave you frustrated after having wasted a lot of time or money, even if they tried their hardest.
How could this be?
Before I answer this question let’s go over the four types of experts that you may consider hiring to help you make more money online or with online business promotion and how their expertise could affect your efforts to get more business from the internet.
So, here they are:
- Web & Graphic Designers
- SEO Experts
- Comprehensive Website Promotion Experts
Let’s discuss what they specialize in and how to use them properly.
Web & graphic designers
They are artists. They create websites out of thin air. They’re very creative. These are the people responsible for flashy websites. They’re masters of adding bells and whistles to your website.
Most websites are designed by these types of experts. But, when it comes to actually attract visitors to your site then their work falls short. It is not their job to promote their website.
Their job is to create a website that is visually pleasing to the owner and that serves a few basic purposes. They don’t specialize in attracting business to their site. And, if you expect them to then you’re in for a rude awakening. Tip: More times than not, pretty looking websites make it more difficult to get high search engine rankings and convert visitors into customers. Sometimes, the simpler the better.
They provide search engine optimization services. A good SEO expert will be generate your top search engine rankings. This is done by making your website search engine friendly and by creating inbound links. If your website is ranked #1 for a given keyword then you should receive about 42% of the visitors who type in that keyword to your site.
There are 2 types of search engine optimization methods to get top rankings. They’re a white hat and a black hat. White hat is what your SEO expert should do. The black hat may get you faster rankings but search engines frown upon the methods that are used to get those top rankings. When found out, these sites drop in rankings, and sometimes they’re forever banned from search engines. So, stay away from black hat SEO consultants.
Bringing a lot of traffic is not enough. Your website needs to convert your visitors into customers. Most SEO experts specialize in getting you more traffic but when it comes to monetizing your traffic they, also, fall short if they lack copywriting skills
A pretty website and lots of traffic won’t do you much good if you can’t convert them. That’s where copywriters come in. A good copywriter is like an artist with words. They write compelling ad copy which helps convince your visitors to take the desired action. That action may be to pick up the phone and call you, fill out a request online, or make a purchase on your website. While their copy may be very compelling they’re not experts at creating sites and optimizing them to get a lot of traffic.
Let’s pull it all together.
Before you hire any of the above-mentioned specialists to help you make more money online you should consider what your website needs.
Does it need higher rankings?
Does it need better navigation?
Or, perhaps your site is not convincing enough and you’re leaving money on the table due to low conversion ratios.
The first thing you should do is have your entire website audited by a comprehensive SEO consultant who can dissect every part of your site. Your end report will suggest what is working for you and where improvements could be made to help you monetize your website.
Some SEO consultants provide these services at no cost.