What is the difference between white hat and black hat search engine optimization? In a nutshell, the white-hat strategy focuses on quality search engine optimization techniques whereas the black hat strategy focuses on unethical or “adversary” tactics to optimize website performance. There are pros and cons to both strategies, so it is important to know […]
Pay-per-click or PPC is an advertising model widely used on the web to drive visitors to particular sites, where an advertiser only pays the publisher if the visitor makes a purchase. Google, Yahoo!, and Microsoft all have ads related to PPC on their search results pages. In order to place an ad on this page […]
Pay per click/PPC is the process of paying companies on a per-click basis to display ads that will drive traffic to your website. If your business is already reached a profitable stage and converting visitors into buyers then pay-per-click/PPC is going to change the way you do business online. When starting out using PPC online […]
In the recent past, the internet has opened up the floodgates giving unprecedented opportunities to the small and the big business houses to market their brand and services and at the same time exploit the myriad possibilities. Internet, without a doubt, has become the most secure and the most perfect platform for advertising and promoting […]
Are you looking to get make more sales online? Do you wish you could tweak your website to get more visitors? Are you looking to hire an expert to make this possible? If you answered yes to the questions above then continue reading. Hiring the wrong expert to help you get more business online can […]
